10+ Years Designing Digital Products That Improve Lives.
I am a product designer located in the Bay Area. I design digital products from the ground up, leading the end-to-end product experience and refining them before and after launch based on user feedback and research. I help teams of developers, product managers, architects, and engineers to align on usability and product strategy, ensuring clarity and purpose at every stage.
Work
ENTERPRISE AND B2B
Information Technology (IT)
In 2020, I joined Hewlett Packard Enterprise (HPE), where I am responsible for designing interfaces to manage servers. I leverage Machine Learning to design recommendation systems that could predict performance issues, prevent storage capacity overload, and enhance data visualization. At the same time, I have mentored and managed other designers.
BLOCKCHAIN AND AI FOR B2C
Fintech
During my time at Quenta, a Silicon Valley startup, I worked on a blockchain technology application that aimed to digitize gold. I also helped design an application that uses AI visual recognition to trace the supply chain of gold production from the mine to the vaults, ensuring that the source of the gold is legal.
ROBOTICS & SPECTRAL FLOW CYTOMETRY
Bioscience
While at Becton Dickinson (BD), I designed software for machines that analyze clusters of human cells and a robot that automates the separation of red blood cells from white blood cells in blood samples. I worked as a qualitative researcher and designer, leading the user experience from end to end.
DIGITAL MARKETING & WEB DESIGN
Digital Agency
From 2012 to 2017, I owned and operated a digital marketing agency. With my website design and user research background, I provided digital marketing strategies to small and mid-sized businesses. I led a team of five people among designers, developers, and marketing specialists.
Leadership
Mentoring and managing junior and mid-level designers
I have had the privilege of mentoring over ten designers and aspiring creatives, guiding them in honing their skills, refining their design thinking, and advancing their careers. I have helped them unlock their potential and confidently navigate the evolving design landscape through personalized coaching, constructive feedback, and hands-on collaboration.
Talks in universities about careers in tech.
I have had the opportunity to give talks at Colombian universities, encouraging students to pursue careers in STEM. By sharing my experiences, industry insights, and the impact of technology and design, I aim to spark curiosity and empower the next generation of innovators.