Financial Operations

HPE

My Role

  • Lead UX and Visual Designer For:

  • All the project from conception until public launch

  • Timeline 6 months

Designing the Evolution of Consumption Analytics into an AI-Driven FinOps Decision Engine

I led the UX strategy to turn Consumption Analytics into an intelligent FinOps decision engine. Leveraging AI to analyze historical storage usage, the product shifted from merely displaying costs to actively identifying savings opportunities, allocating costs, and enhancing both financial and sustainability outcomes.

Problem Stament

While HPE is a leader in storage, our FinOps experience lagged behind the multi-vendor reality. Enterprise customers don’t live in a single ecosystem; they navigate a messy, multi-provider landscape. By failing to integrate third-party data and AI-driven recommendations, we were relegated to a secondary tool. The goal of this redesign was to reposition HPE as the primary intelligence hub, bridging the gap between raw consumption data and actionable, multi-vendor financial strategy.

Before and After

Old dashboardNew dashboard

Design Process

Strategic Pivot

I recognized that Consumption Analytics was trapped in a ‘Reporting’ paradigm, serving as a passive ledger of past spending. My strategic pivot was to transition the product into an ‘Intelligence’ platform.

I challenged the existing roadmap by advocating for a shift from fragmented data tables to a unified narrative flow. By integrating AI-driven sustainability metrics and predictive ‘Savings Opportunities’ directly into the primary cost-monitoring workflow, I transformed the tool from a destination for data extraction into a proactive partner for financial decision-making.

Learning about the user

As the UX lead for Consumption Analytics, my first step was to learn and understand the type of user who interacts with FinOps software. I found plenty of information on the internet, spoke with subject matter experts at HPE, and accessed research archives. I wanted to focus on users’ needs to drive business success.

Competitive Analysis

I did a competitive analysis to identify where we were ahead and where we needed to catch up to deliver a minimum viable experience.

Competitive Analysis
Comparative table

Aligning Research with Strategic Direction

I synthesized archival research, SME interviews, and competitive analysis to identify the highest-impact opportunities. Instead of chasing parity, I focused on differentiation: identifying where AI-driven prescriptive guidance could position HPE ahead of competitors still reliant on static dashboards.

User insights directly informed prioritization, ensuring that AI-generated recommendations addressed real operational friction rather than theoretical optimization.

Research Snapshot

Research snapshot

Prioritization list

Prioritization list

Information Architecture (IA)

Consumption Analytics has many functionalities that were scattered across several tabs. Every time a new functionality was implemented, it was added to a new tab by default, making navigation more complicated. Therefore, I started working on a new IA that considered both current and new functionalities.

Old Consmption Analytics (CA)

Old CA

Mental models

I use mental models to define categories for current and new functionalities, aligning with users’ expectations for what they need from a FinOps application. My main goal was to reduce users’ cognitive load and speed task completion.

Mental models

Final Information Architecture

I redesigned the product information architecture to unify fragmented capabilities into a scalable framework, reducing cognitive load while creating extensibility for AI-driven features.

Example of IA

Roadmap

Once I had the support of the product manager, I created a roadmap to implement the new IA, improve current user workflows, and add new functionalities that aligned with the FinOps model.

Timeline

Timeline

Detailed Schedule

Timeline

Visions and Explorations

Dashboard first iteration

To generate value for our users from day 0, Consumption Analytics needed a dashboard that could provide insights once users connected their data sources.

I designed a first version that aligned with the mental models.

Dashboard first iteration

Rapid Prototype

I used rapid, interactive prototypes to test the boundaries of AI integration with stakeholders. These prototypes enabled early feasibility validation, clarified engineering constraints, and accelerated alignment on the intelligence-first direction.

Rather than polishing static screens, the focus was on testing behavioral workflows and how users would move from insight to action within seconds.

Example rapid prototype

Final solution

I proposed evolving Consumption Analytics from a reporting tool into an intelligent decision engine, one that not only visualizes spend but also proactively identifies cost-saving opportunities through AI-driven analysis of historical storage patterns.

This shift reframed the product in three key ways:

  • From descriptive analytics → to prescriptive intelligence

  • From manual interpretation → to AI-guided action

  • From cost visibility → to cost optimization and environmental accountability

By introducing AI-generated savings recommendations, such as identifying underutilized storage, flagging inefficient allocation patterns, and surfacing carbon footprint implications, we positioned Consumption Analytics as a strategic partner across both financial and sustainability outcomes.

AI chatbox

Cost optimization in context

Cost by providers

Surfacing most expensive resources

Most expensive resources

Monitoring sustainability

Cloud storage sustainability

Monitoring Budgets

Budgets

Workflow from dashboard

Workflow example

Design Impact

The unified information architecture and AI-generated insights were the catalyst for efficiency gains that customers expressed with the following quotas:

We reduced overall IT costs by ~30% and improved resource utilization by ~35%, provisioning is ~40% faster and downtime is ~25% lower with GreenLake’s unified management.

We cut IT/operational costs by ~30%, improved time-to-market by ~40% and boosted productivity by ~25% through faster provisioning, better visibility, and automation.

Challenges Faced

Getting Executive Sponsorship and Engineering Buy-in

The pivot required executive sponsorship and engineering commitment.

To secure alignment, I shifted from static screen reviews to narrative storytelling. I presented a “Day in the Life” storyboard to the VP of Product and Lead Engineers, visualizing the hidden cost of fragmentation: a FinOps Manager spending hours manually reconciling multi-provider data.

I then demonstrated an interactive prototype of a “Self-Healing Cloud” concept, in which AI not only flagged a budget overage but also surfaced the exact resource driving the issue.

By pairing this vision with competitive data and projected churn reduction (~15%), I reframed the initiative as both a user experience transformation and a revenue-protection strategy.

This approach secured roadmap prioritization and cross-functional alignment.